2131.HK · Netjoy Holdings Limited

Netjoy Holdings Limited, an investment holding company, provides online advertising services in the People's Republic of China. It operates through three segments: Intelligent Marketing Solutions Business, Software as a Service (SaaS), and Other Business. The company provides short video marketing and content service solutions; integrated and advertising distribution services for advertisers and advertising agencies; and platform subscription and advertising services through Tradeplus, a one-stop short video programmatic advertising and data management platform. It is also involved in live broadcasting and exhibition businesses. In addition, the company engages in operating Huabian Platform, a pan entertainment-oriented content platform; and planning and production of short videos. Further, it provides integrated services comprising mobile short video marketing content creation; programmatic and cross-platform delivery; and performance tracking and data analysis. Additionally, it offers software as a service (SaaS) services and artificial intelligence generated content (AIGC) commercial application products; technical and consultation, as well as marketing services; and operates an entertainment-oriented content platform. The company's customers primarily include advertisers and advertising agencies for its intelligent marketing solutions; and individuals for short plays and e-commerce distribution. It serves an advertiser base operating in a range of industry verticals, including online games and services, financial services, culture and media, advertising, e-commerce, and other industries. Netjoy Holdings Limited was founded in 2012 and is headquartered in Shanghai, China.